Audio
marketing might be a late comer to the digital marketing scene, but it surely
is catching up. Podcasts and webinars are becoming a staple in every major
marketing campaign, and users are engaging in more audio platforms on the
internet. This MOBE training guide will show you why you should be looking into
this trend to increase your sales.
1)
Audio
is Here to Stay
People
are still going to be commuting to work, going to the gym, travelling, etc. for
many years to come. And they are likely to keep listening to audio as they
perform these tasks. Also, listeners have a wide variety of audio options
including, internet radio, podcasts, audiobooks, music, etc.
at their fingertips because of streaming. This variety will continue to attract
listeners to audio streaming, creating great advertisement opportunities.
2)
Audio
Streaming Uses Targeted Marketing
Streaming
platforms are also improving their metrics and making it easier for marketers
to target their audience. Pandora promises one ad per interaction, which gives
your advertisement the user’s full attention. With all of the advertising
clutter today, that’s very good news to any marketer.
Most
platforms will distribute your advertisement to your local area, so it will
reach your true potential customers. If you operate on a national or
international scale, there are also options for advertising to that level of
audience. They capture audience information like age, gender, and listening
habits, which gives them valuable insight on the audience they should be
targeting your advertisements towards.
3)
Audio
Streaming Creates Opportunities to Engage the Audience
Streaming
is allowing brands to interact with their customers in a whole new way. For
example, Spotify allows brands to create playlists with user chosen tracks.
Companies can then brand the playlist with their logo and links to their
websites and campaign pages, so each time a user accesses that playlist, they
will come in contact with the company’s information.
These
branded playlists allow companies to interact with users as they select songs.
This participation may encourage users to develop a relationship with the
brand. These user playlists are also a way to reach Spotify’s close to 30
million paying subscribers who use the program without advertisement.
Conclusion
Audio
streaming is undeniably staking its claim in the advertising industry and has a
bright future. Its non-visual nature and flexible usage give it power over
other mediums, which is why users are spending more time streaming audio while
they do their daily tasks. Marketers should take advantage of this growing
phenomenon in order to reach more potential customers like never before.
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