MOBE Platinum partner Don Riley asked me, “Being a tech-challenged
senior, how can I better understand how all the parts of a sales funnel
are connected?”
I know that everyone was not raised with computer technology, and
that even fewer people are familiar with online marketing systems when
they start working with MOBE. That’s why new consultants are given their
own coach to help them. At the same time, I know that understanding the
connections between the different parts of the sales funnel can be
intimidating for just about everyone.
I’m Just a Farm Boy Myself
To be honest, when I started out with online marketing I didn’t have a
clue what I was doing. I had to hire an assistant to do the technical
work of setting up my website and putting together lead pages.
Eventually, though, I got the hang of it, and I know you can too.
With over half of all American seniors logging onto the internet at home, and over 80 percent
of all adults doing the same every day, more people than ever already
have the basic skills necessary to learn and succeed at digital
marketing.
On the journey from being an Australian farm boy to becoming the CEO
of a multimillion-dollar company, I encountered all kinds of systems and
business practices that I didn’t understand. People “in the know” had
to tell me about everything from how to handle my taxes to how to design
my banner ads. Every time I encountered something I didn’t understand, I
reached out and asked questions—and I learned.
Building Traffic Is Your Primary Job
There are two basic things you need to do to be successful with MOBE
in the beginning: (1) reach out to your coach and, (2) focus on one
traffic source.
Your coach is an invaluable source of information! This person has
completed all the MOBE training, put that training into practice, and is
now earning money. He or she knows exactly how to deal with whatever
you find confusing. So contact your coach whenever you need to. You’ll
be doing yourself a huge favor. see also: MOBE Training - How To Diversify Your Website Traffic Through Social Media
Find One Traffic Method and Stick to It
I’ve mentioned before that for people who are new to online
marketing, it’s best to start with just one source of traffic and stick
with it. The reason for this is simple: you won’t get confused,
overwhelmed, and ultimately frustrated with the process.
As a part of your MOBE training, you have access to the Traffic Masters Academy.
If you haven’t cracked that open yet, do it now! TMA will show you
various ways to start pulling traffic into your web pages, with traffic
sources like Facebook and Google Ads. Do your research on various
traffic methods and choose the one that you’re most comfortable with. If
a traffic source confuses or intimidates you, don’t select it!
Use Your Existing Skills to Amp up Traffic
The great thing is, if your skill set isn’t internet-based, you can
still use it to drive traffic to your prepared website. Can you make a
great impression via offline channels
like radio, billboards, newspaper ads, or magazine inserts? Go for it!
Just commit to learning how to use at least one online traffic source
first.
Don’t be afraid of the online world—it’s what’s going to make all the
difference in your life! I learned everything I needed to be an online
marketing success, and now it’s your turn.
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