Webinars can play an integral part of your business’ marketing strategy.
They allow you to communicate with your audience directly and provide a
platform for you to sell your products and services. However, convincing them
to pay $10,000 for any offer can be a difficult task. Minuses of Water Front properties
During my early days in this industry, I watched the sale of a high-ticket
product (using a webinar) by someone more experienced than I was. After
recording and transcribing it, I was inspired enough to adopt his technique in
my sales strategy. I soon realized that webinars could be an extremely
effective channel for sales.
According to Business 2 Community, “It’s all
thanks to the concept of webinar marketing as a channel where you can
‘weaponize’ your webinar conferences in a promotional perspective in order to
use it as an outlet to present your products and services to your audience at
large.”
So, how exactly can you sell an expensive product through a webinar?
Organize a Good Webinar
Just like presentations and pitches, you should prepare yourself before you
conduct a webinar so people can sense your credibility and trust you. If you
find yourself waffling or getting important details wrong, then you won’t be
able to convince your attendees to convert.
Also, it’s a sound technique to split your webinar into multiple sections so
that your audience doesn’t get bored. Talk about your product’s awesome
features, how they can use it and its benefits. The more sections you have, the
more they could understand their need for your offers. You should also begin
the webinar with a brief introduction to what’s on the agenda so that the
audience can clearly follow what you have to say.
Show Your Product’s Potential
You can sell your product at any price point as long as you thoroughly
explain how it can benefit your customers and show its potential to solve their
problem. If you can do that, then buying your $10,000 product or service will
be justified.
Tell your customers how they can get a return on their investment and how
long it will take for that to happen. It shouldn’t be difficult for them to
want or buy your product, no matter the cost, once they feel that it’s the only
solution to their problem.
Show Proof
MOBE has paid out millions of dollars in commissions, which proves that it
can provide results. If you haven’t yet reached a significant number of sales, you
should use testimonials and your customers’ success stories. The more evidence
of your product’s success you show, the more convincing it will be for your
prospects.
Record and Replay Webinars
The good thing about using a webinar in selling is that you can record the
entire thing and use it again to attract customers. Also, those who have
attended the first time can watch it again and revisit the knowledge you shared
and the benefits of buying your product.
Moreover, you can create an online form using Wufoo to make your webinars
easily accessible by letting customers sign up before leading them to the order
form. You can also tell prospects to fill out a form so they can set a day and
time to plan a strategy with you about maximizing the advantages of your offer.
Conclusion
After getting leads from a successful webinar, you can customize your
product according to their needs by constantly communicating with them. Gain as
much information as you can, including their goals and struggles, and then
present your high-ticket program or package that will address their concerns.
As your company grows and you get better at webinars and gain a bigger
audience, you’ll increase the chance of making more sales by following the tips
offered in this article.
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