But
to create a personal brand, you need to first create a solid foundation, so
that when you actually have something to offer people when they become
interested in your brand. Below are three things that will help create your
brand foundation.
1) Cold Traffic Generation
If
you are going to build a brand, you first need people to know about you and
your business, and for them to know, they need to visit your website. This is
the initial stage, and it is called cold traffic because nobody really knows
about you yet. You will start placing ads that will attract traffic to your
website. A few of the people coming to your website will buy, and you get to
make your first commissions.
2) Warm Traffic
At
this stage, you start to build relationships with your traffic. You are no
longer sending people to your affiliate links, but to your lead capture page.
In that page you will offer your audience a valuable gift in exchange for their
contact details, for example, a free eBook.
When
they are added to your emailing list, you constantly send them well written,
optimized emails. Make sure your copy offers some valuable information, and
your emails are not always promoting something.
3) Brand Development
Now
you can start building your brand. By now you will have built relationships
with some of your audience, and they trust your information. Use the copyright
skills you learnt in the second step to create more content that will gain
you’re an even bigger audience. If you aren’t already, start blogging.
Write
informative, valuable, and provable content that has statistics and new
information. This will not only get your content ranking well, but will also
earn you backlinks from other blogs, increasing both your
traffic and authority. You should also develop a strong social media presence,
and start making videos and webinars.
Conclusion
Instead
of trying to ‘build’ a brand, focus on ‘communicating’ it. Building a brand
requires spending time on activities that will make customers notice you.
Communicating a brand means you have the customer’s best interest in mind, and
you want to genuinely benefit them. Your content, service, and engagement with
them will reflect what you stand for, and will earn you a favorable position in
their eyes.
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