It
is said in the marketing world that content is king. But that’s just for
content that sells. It does not matter the amount of content your produce if at
the end of the day you do not get any conversion. Your content should be valuable,
relevant, and consistent, and able to influence your prospect’s decision on the
desired action.
This
MOBE training guide will show you the secrets to creating content that converts
and sells.
1)
Tell
A Story
Customers
want to know what they will gain from using your products. Your company’s
success story is good, but the customer wants to know what’s in it for
them. Craft your content with the
audience in mind, a create a compelling story that will show the audience how
your product will benefit them.
2)
Talk
with Urgency
Add
some urgency to your message. Start by teaching your audience why they need to
have your product. Tell them of the results they are going to get from using
the product. For example, if you are promoting MOBE products to small
businesses, make your message about the productivity and profit they are losing
now by not having enough traffic visit their website, and then introduce to
them how MOBE’s Traffic Master Academy can help them with that.
3)
Write
with A Personal Touch
People
connect better to someone they can relate to, and you want to have a connection
with your audience to be able to sell to them. You are also a business person;
your business is promoting MOBE promoting MOBE products, and you need to
attract and convert customers, just like any other business. Sell this idea in
your copy. Tell people how using MOBE products has greatly benefited your business.
For example, include in your copy your website traffic analytics before and
after you used what you learnt from MOBE’s Traffic Master Academy. Then explain
to your prospects how they can also gain such results.
Conclusion
Your
content is important for building a relationship with your leads. If you cannot
reach out to them with the content, you won’t be able to inspire and influence
them to buy whatever you are selling. Keep this three points in mind when
creating content, and you will be able to produce content that converts.
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