Bounce
rate refers to the percentage number of times people visit your website and
leave from the entrance page without interacting with other pages. This means
your website is not retaining visitors; people are either coming to your
website, find what they want, then leave, or they do not find what they want at
all.
Is Bounce Rate a bad thing?
Bounce
rate impact depends on the goal of your website. Some sites don’t intend to
have users go through page after page of content, rather just to take a call to
action. If that is your aim, then bounce rate does not have much impact on your
website.
If,
however, you have valuable information on different pages of your website,
bounce rate might affect your conversion rate. People might be leaving before
they get to see important information that can influence their purchase
information.
How to Make People Stay
Update
your content– If your homepage content is from 2001,
it’s probably no longer relevant, and might make users think your website is
inactive, hence they won’t bother checking out other pages. Keep your content fresh and relevant to the
latest trends to attract more people to your website and make them click
through to other pages.
Avoid
double meaning keywords
- Keywords
improve your content visibility, but sometimes they could bring your wrong
traffic that is mistaking your website for something else with a similar name.
For example, if you are retailing laboratory space, and use the keyword ‘labs
for sale’, you might end up with high traffic from people looking for Labrador
dogs.
Write
easy to read content – people scan information online.
They don’t read. If your landing page is full of long paragraphs that are
difficult to understand, people will just leave, they won’t be compelled to
move to your other pages.
Include
a site search- In today’s world, people want what they
are looking for right now. If they can’t find it easily, they will look
somewhere else. A visible site search
box makes it easier for people to access any information they need from your
website, thus easier to go to your other pages.
Add
more internal links – In your landing page, reference and
link other pages in your website. This will keep people navigating around your
site, and will also make it easy for them to find what
they are looking for without having to search for it.
To
retain even more potential customers, provide links to your social media
throughout your website. Even if they leave your website but follow you on
Twitter, they will still be exposed to your message, hence there is still a
chance for conversion.
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