By
2015, the average person was receiving 88 emails per day. Only a small fraction
of those get opened, and an even smaller fraction read. But, as a salesperson,
you need your prospects to open and read your emails, click your links and
visit your page. So, how do you craft emails that will catch the audience’s
attention enough for them to read it?
Check
out this MOBE training guide for some effective tips to boost your email
marketing campaigns.
1) Polish your Subject Line
A
subjectline is the entryway to your email. It should instantly catch the
audience’s attention and compel them to open the email.
Make
your subject line short;
Mailchimp suggests about 50 characters of descriptive,
meaningful words.
2) Keep It Short and Simple
Very
long emails might seem overwhelming, and that can turn off the audience from
reading it. Write clever, concise copy
and get to your point fast.
The
first two sentences should be to make a connection with the audience, then move
quickly to establish your purpose of writing.This are probably the most
important sentences in your email. Within seconds of reading them, your
audience should be able tell who you are and why you reached out.
From
the very beginning, provide interesting information like statistics or benefits
your clients have reaped from the product. Then you can go into details about
your product or service. Be careful not to give away all the good stuff about
your product, the purpose of the initial outreach is to provide a glimpse into
your product and hook your prospect into responding either by emailing you back
or clicking your links.
3) Close with A Call-to-Action
A
call to action is one of the most important ways to elicit action when email
marketing. Be specific with your call to actions and make sure it’s clear what
the receiver needs to do. For example, ‘Contact me on this number to discuss
this deal further’.
Email
marketing is a very effective outreach method of generating leads and
connecting with prospects. Use this MOBE training tips to improve your emails
and boost your marketing efforts.
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